Some of the band's lyrics include old Mongolian war cries and poetry in the Mongolian language.

The band's name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing withcontemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”

Folk metal band Tengger Cavalry played at Carnegie Hall and the music of Altan Urag was featured in the 2007 film Mongol and in the Netflix show Marco Polo. The Hu are now topping billboard charts.