The name éS is derived from the first and last letter of etnies. Sal Barbier and his Sal 23 model are moved from etnies to éS to help start off the new brand. The Accel becomes the best-selling shoe in éS history and remains the flagship shoe of the brand to this day.

eS Shoes is part of Sole Technologies, formerly Etnies which was split into three companies in the nineties: Etnies, eS and Emerica. eS was where the best team riders ended up, and shoes were more expensive as well, at the time, not sure if this is true, it was said that eS stood for Etnies Select.